Florida Attractions News

Here you can find the latest stories and announcements from the Florida Attractions Association.

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  • March 18, 2024 12:40 PM | Anonymous member (Administrator)

    How long have you been in the attractions industry?

    I started working in hospitality in college as a Campus Sales Representative for Eastern Airlines. I then worked in several positions within an Orlando-based Receptive Tour Operator before joining Universal Orlando in 1997.

    What is your favorite job you’ve had in the industry and why?

    I am a proponent of “job crafting” and helping people navigate to the intersection of their role (what they do) and their soul (their natural talents). My current role leading Talent Orchestration is now my favorite, as I get to do what I do best and help others do the same.

    What is the most rewarding aspect of working in/for the attraction industry?

    I was in a bank recently and thought “How boring would this be?!”. The best part of being in our industry is that we help bring families closer together through shared experiences that they will remember for a lifetime. Additionally, it is fun!

    What do you enjoy doing in your leisure time?

    I am currently pursuing a graduate degree and enjoy learning. When not working on projects for my job or school, I enjoy long walks listening to podcasts and we love traveling as a family to Europe once every year. I am also enjoying being a “Granddad” to my daughter’s adorable dachshund Avon Barksdale.

    Aside from Florida, what is your dream vacation destination and why?

    As a family we have traveled to Europe on several occasions. Our favorite spot so far has been Paris. Future destinations include the South of France and Northern Italy. I’d also like to go to Austria and Switzerland around Christmas and visit the markets.


  • March 13, 2024 9:57 AM | Anonymous member (Administrator)

    A team of your fellow members have been working over the last several weeks to develop the Breakout Sessions and Roundtable topics education content for our 2024 Annual Conference, June 9-12 at the World Equestrian Center in Ocala.

    In January, FAA members were invited to submit their ideas and suggestions for consideration. Since then, the Education Committee has evaluated these submissions, reviewed survey results from last year’s Annual Conference and discussed current challenges facing our industry.

    The Committee’s charge is to present relevant and actionable content that will provide value to our members attending the conference.

    Thank you to our 2024 Education Committee

    • Mary Altman, Chair – Wounded Warrior Project (formerly World Golf Hall of Fame)
    • Keith Clark – Flamingo Gardens
    • Felicia Cook – Marineland Dolphin Adventure
    • Kelli King – IMAG History & Science Center
    • Samantha Palmer – Historic Tours of Flagler College




  • February 15, 2024 12:09 PM | Anonymous member (Administrator)

    We're excited to welcome these Attractions and Associate businesses who have recently joined the Florida Attractions Association:

    Attractions

    Associates


  • February 05, 2024 5:14 PM | Anonymous member (Administrator)

    Our Board of Directors has commissioned Rumblebuzz Marketing to conduct a survey of our members. This is a step in our Strategic Plan surrounding FAA brand equity, one of five bold initiatives launched last August. If you have not received an email from Kristy@therumblebuzz.com please check your junk/spam folder or contact the FAA office for a link.

    Survey deadline is this Friday, February 9.

    Thank you!


  • February 01, 2024 10:30 AM | Anonymous member (Administrator)
    FASF logo - NEW.png

    Now Accepting Applications for the 2024 Scholarship and Professional Development Grant (scroll for details)

    ---For FAA Member Employees and Their Dependents---

    Florida Attractions Scholarship Program

    Scholarships awarded by the Florida Attractions Scholarship Foundation are exclusively for FAA member business employees and their immediate family members. Eligible recipients must be enrolled full-time at a post-secondary institution in Florida in Hospitality Management or other related field.

    For full criteria and to apply for consideration, visit:

    FASFApply.org

    You can also print this 8.5 x 11 flyer to display for your employees at your business!

     

    Thanks to the ongoing generosity of Florida Attractions Association members, this year, the Foundation and its Board of Directors will be awarding several $2,000 scholarships. Recipients will also be invited to attend a Florida Attractions Association Annual Conference.

    ---For FAA Member Businesses---

    Professional Development and Employee Advancement Grant Program

    The Florida Attractions Scholarship Foundation Professional Development and Employee Advancement Grant Program has been developed to provide FAA member businesses (Attractions & Associate Members) financial support to develop new and build capacity for existing professional development and leadership programs. Along with the FASF scholarship program, this grant program promotes the Foundation’s mission to develop the Florida attraction industry’s workforce and prepare for future challenges.


    This year, Grants are limited to $2500 maximum. Grant awards will be announced at the 2024 FAA Annual Conference.


    Qualifying programs can include – individual or group programs for professional development, specific skills training, job-specific certifications, leadership development, and industry conferences. Qualifying Programs MUST provide an educational component that is relevant to the attractions industry and improve employee proficiencies and, ultimately, the guest experience. Grant funds may not be used toward registration for the FAA’s Annual Conference.

    Apply for the Grant

    Deadline for submissions to both the Scholarship and Grant Programs is February 29, 2024, 11:59pm EST.

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  • January 09, 2024 2:34 PM | Anonymous member (Administrator)

    2024 Florida Legislative Session

    Today marks the beginning of the 2024 Florida Legislative Session. The Florida Constitution-mandated 60-day session runs until Friday, March 8.

    The FAA staff and our lobby team at Liberty Partners of Tallahassee has been working over the past 2 months to discuss industry-relevant issues affecting our members to educate Legislators on the potential consequences if certain bills are passed.


    Here’s what you need to know…


    Our dedicated advocacy day – Florida Tourism Day on Wednesday January 31, 2024 in Tallahassee. As of today, we have a very limited number of registration slots available in our FAA allotment. If registrations are not available, please join our online waitlist. Unfortunately, accommodations in our contracted room block are no longer available.


    On Thursday, January 18 at 3:30pm ET (REGISTER HERE), the FAA will host its first webinar in the Winter/Spring Webinar Series – 2024 Florida Legislative Session and the FAA. Jennifer Green, President of our FAA lobby team at Liberty Partners of Tallahassee and our President Bill Lupfer will discuss the Legislative Session and bills that the FAA is monitoring. Save the date and watch your inbox for details coming soon.


    Stay informed and ready to act during Session. Monitor your email from the FAA for three unique types of communication used during Session:

    Advocacy Resources are available to our FAA Members. Log in to your account on FloridaAttractions.org. Navigate to Member Content>Advocacy to access resources.


    Help be our eyes and ears. During Session, bills can move very quickly and change dramatically as they move through their committee assignments. You can track the status of bills that may potentially affect our industry by monitoring our FAA Bill Tracker. If you know of Legislative action that might affect our industry and they’re not already listed on our Bill Tracker, please contact Bill Lupfer Lupfer@FloridaAttractions.org.

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  • January 07, 2024 3:28 PM | Anonymous member (Administrator)

    You may not have heard of the World Equestrian Center, site of the 2024 FAA Annual Conference, June 9-12 in Ocala. Save the date on your calendar and discover our host facility.

    Nestled in Ocala, the Horse Capital of the World, this world-class facility is the largest equestrian complex in the United States situated on nearly 378 acres of state-of-the-art arenas and luxury accommodations with an additional 300 acres set aside for future expansion.

    Take a closer look...


  • January 06, 2024 2:37 PM | Anonymous member (Administrator)

    Among FAA’s earliest Associate members is FPIS, Inc. Brochure Distribution and Travel Marketing, based in Ocoee, Florida. FPIS was founded by President Betty Pratt in 1967, and the company is unique as it is three generations strong.

    FPIS has been a leading distributor of brochures of our Florida-based attractions not only in the Sunshine State but in South Carolina, North Carolina, and Virginia. FPIS designs, builds and installs custom brochure displays and prides itself on beautiful product displays for your location. If you live in Central Florida, you have most likely seen an FPIS service truck on the roadway.

    FPIS, Inc. is very much a family owned and operated business with Betty Pratt, President; her daughter Linda Higgins as co-owner, and Linda’s daughter Lauren Murphy as Vice President. Lauren’s father Michael Middleton is also Vice President and has worked in the company since 1980. Attendees of previous FAA Annual Conferences have become well acquainted with the entire FPIS family who attend each Conference.

    The Florida Attractions Association has awarded the prestigious Associate Member of the Year to recipients Betty Pratt in 1989, Linda Higgins in 2009, and Lauren Murphy in 2010. Additionally, Linda and Lauren chaired the FAA’s Silent Auction Committee for many years.

    FPIS is a prime example of a longtime Supplier Associate member of the FAA that has been firmly established in Florida tourism from their earliest days in the late 1960s.

    We say thank you to the FPIS Brochure Distribution and Travel Marketing for their longtime support and service to members of the Florida Attractions Association.

  • January 05, 2024 5:24 PM | Anonymous member (Administrator)

    Getting to know the volunteer leaders who serve you on the FAA Board of Directors.  This month, meet Cameron O'Connell, Senior Director, Sales & Partnerships, ZooTampa answering 5 Questions...

    1. How long have you been in the attractions industry?

    I have been in the Attractions Industry for the past 5 and a half years.

    2. What is your favorite job you’ve had in the industry and why?

    The only job I have had in the Attractions Industry is with ZooTampa, so that would be my favorite.

    3. What is the most rewarding aspect of working in/for the attraction industry?

    The ability to create impact & memories for members & guests thru experiential activities, experiences & tours.

    4. What do you enjoy doing in your leisure time?

    Visiting & supporting my fellow attraction properties throughout the state of Florida.

    5. Aside from Florida, what is your dream vacation destination and why?

    I have always wanted to stay in an overwater villa in the French Polynesia, thanks to the commercials airing on television.


  • January 04, 2024 2:16 PM | Anonymous member (Administrator)

    FAA Members are invited to share their FAA story with their fellow members - how the association we share, colleagues we meet and experiences we live benefit one another.

    In the dynamic world of attraction ownership, where every twist and turn brings new challenges and opportunities, I found solace and inspiration in the embrace of a community that became my second family – an association of friends and like-minded leaders who shared my passion for excellence and innovation- the Florida Attractions Association.

    My journey with this extraordinary association began as a tentative step into uncharted territory. As one of the owners and CEO of Sawgrass Recreation Park, I often found myself immersed in the day-to-day demands of running a successful business. However, there was a longing for connection, a desire to share experiences and insights with those who understood the unique challenges of our industry.

    The first time I attended an Annual Conference almost 14 years ago, I was met with warmth and enthusiasm. It was not merely a gathering of professionals; it was a reunion of kindred spirits. As attraction owners and tourism industry support businesses, we shared a language that went beyond business jargon – a language of passion, creativity, and a deep appreciation for the magic we create within our attractions. I came back to my office and had notebooks full of ideas and so much work to do!

    The camaraderie that blossomed within this association went far beyond the confines of conference rooms and seminars. Late-night conversations over shared experiences and laughter forged bonds that transcended professional titles. We became friends, confidantes, and a support system for one another in a way that only those walking similar paths could understand. Here I found individuals who became my mentors, friends and even business partners in other endeavors.

    Professionally, the impact of this association on my journey as an attraction owner has been nothing short of transformative. The wealth of knowledge shared during roundtables, conferences and networking nights opened my eyes to innovative strategies and industry trends that I might have overlooked. Every conference became a chance to be with our "family" again. I loved how everyone was willing to open up and share successes and sometimes failures so that their knowledge would benefit others. I quickly found myself doing the same. I was so ready to take a call at my office and spend time helping others who were facing challenges or needed advice. It is so rare in my other professional avenues to be able to share a coffee with another airboat park owner who knows the responsibility of caring for alligators and reptiles, truly unique to my time spent with FAA.

    The positive ripple effect of this association reached our operational support and supply chains. We have found brochure distribution, print solutions, store merchandise, signage, marketing tools and more with the help of our associate members who are so closely tied to our industry. We now look to FAA associates first for our business solutions in whatever we need.

    am so proud of FAA for taking strides in Tallahassee with advocacy for our industry and for our attractions. Over the past decade we have become a collective voice, advocating for policies that support the growth and sustainability of attractions from every corner of our state. I have attended Tourism Day 10 times and have traveled separately to Tallahassee and DC on many occasions to meet with legislators. Thanks to FAA our park gained the confidence to host State Representatives and Senators to our park so they could meet our staff. I am so grateful to Jennifer Green and her team at Liberty Partners of Tallahassee for their guidance and advice as our attraction has had to navigate several legislative issues and hurdles. I am proud to say we were successful- and we have continued our commitment to advocacy to ensure we are always working hard to protect the interests of attractions and small business owners alike.

    As I reflect on the time spent with this association, I am filled with gratitude for the personal and professional growth it has facilitated. It is not just a means to professionally network; it is a family that celebrates our victories, supports us through challenges, and inspires us to reach new heights. The lessons learned, friendships forged, and the sense of community nurtured within this association have become an integral part of my journey as an attraction owner. I am serving on the board for a second term and my time spent with our leadership has been transformative. I see their passion and drive to work hard to help our association grow and evolve as our industry is ever changing. There are so many more fun changes on the way and I can't wait to see what we will achieve beyond our 75 years.

    In the tapestry of my life, the threads of this association are woven with vibrant hues of camaraderie, shared passion, and mutual growth. I am not just an attraction owner; I am a member of a community that continues to shape and enrich my narrative in ways I could have never imagined.

    Christina Soverns Schwartzman
    Chief Executive Officer
    Sawgrass Recreation Park

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