VISIT FLORIDA has released its estimated quarterly visitation numbers, reporting Q2 year-over-year growth from 34.2 to 34.4 million visitors. As many of our members know, overall visitation to Florida does not always translate into increased attendance at attractions. We appreciate VISIT FLORIDA’s transparency in providing supplemental insights, noting that lower visitor spending and shorter lengths of stay continue to create challenging conditions. It is encouraging to see VISIT FLORIDA recognize these trends as they consider appropriate marketing responses.