On November 3, 2026, Floridians will go to the polls to elect a U.S. senator, representatives from all 28 congressional districts, a governor and lieutenant governor, attorney general, chief financial officer, commissioner of agriculture, 21 state senators and all 120 members of the Florida House of Representatives.

While the Florida Attractions Association works diligently to advocate on behalf of our industry, the nonpartisan Florida Attractions Political Action Committee—FAPAC—is focused on helping elect pro-tourism, pro-business candidates to the Florida Legislature.

Our success in Tallahassee depends on electing men and women who understand the unique opportunities and challenges facing Florida’s attractions industry and who will give thoughtful consideration to the interests of our member businesses when deliberating legislative proposals.

FAPAC is asking individual attractions industry leaders to contribute $25 and member businesses to contribute $100. It is a relatively modest investment that can produce significant returns by helping elect responsible leaders who understand the importance of tourism, economic growth, employment and a healthy business climate.

Thank you to everyone who has already contributed and helped strengthen our industry’s voice. Please join me and the FAPAC Committee in our annual Back the PAC campaign as we work to elect conscientious, pro-tourism leaders who will support the interests of Florida’s attractions industry.

Peer Pods bring together small groups of attraction professionals in similar roles for candid virtual conversations focused on real-world challenges. These interactive “roundtables” create space to share experiences, learn from peers, and gain practical insights that strengthen both individual leadership and our industry.

Unlocking New Revenue Streams Peer Pod

This Peer Pod will explore alternative revenue sources that help Florida attractions increase per-capita spending and strengthen overall financial performance. Participants will share successful strategies, best practices, new ideas, and lessons learned from efforts involving food and beverage, retail, premium experiences, special events, partnerships, upgrades, and other revenue opportunities. The discussion will focus on practical ideas that can be adapted across attractions of all sizes.

The discussion will be facilitated by Lee Capitano Director of Business Operations, St Augustine Lighthouse & Maritime Museum and Josh Balaban, Vice President, Aquatica Orlando.  They will guide the conversation, share lessons from their own revenue-optimization strategies, and encourage participants to exchange ideas, challenges, and proven practices.

Don't miss this opportunity to connect, learn, and grow alongside your fellow leaders.

Important Participation Expectations

To ensure a meaningful and engaging experience, participation is limited. Peer Pods are designed for active discussion—not passive attendance.

Participants should:

• Join with cameras on
• Be prepared to share challenges and experiences
• Contribute ideas, solutions, and perspectives
• Engage openly with fellow leaders

By registering, you are committing to be fully present and actively participate in the conversation. Facilitators may also assign brief pre-session preparation to help support a productive discussion and maximize the value of the session for all attendees.

Join FAA member and attorney Kristina Wilson of KEW Legal (an FAA Strategic Partner) for a timely look at the current legal environment and some of the issues she is seeing across the attractions industry.

What emerging legal risks should attraction operators have on their radar? Where are businesses most vulnerable? And what practical steps can you take now to better protect your attraction?

Kristina will share current trends, common pitfalls and real-world observations to help FAA members stay informed and prepared. Members may also confidentially submit questions in advance for Kristina to address during the webinar.

Don’t miss this engaging and practical conversation with FAA’s 2026 Outstanding Associate Member of the Year, Kristina Wilson.

Free for FAA members. 

Click to RSVP

Details & Registration

Florida tourism remains strong—but the job of operating an attraction is getting more complex.

Join Bill Lupfer, President & CEO of the Florida Attractions Association, for a fast-paced look at ten trends changing the way Florida attractions operate, compete and serve their guests.

Bill will explore what attraction leaders are seeing across the state—from changing consumer behavior and the evolving definition of value to workforce challenges, capital investment, operational reliability, safety and security, accessibility, technology and Florida’s increasingly important weather and comfort considerations.

The conversation will focus on what these trends mean in practical terms for attractions of every size—and where operators should be paying attention now.

Among the topics:

• Strong tourism doesn’t guarantee strong attraction performance — every attraction still has to earn its place in the guest’s itinerary.
• Value is bigger than price — guests are weighing time, effort, comfort, service and the overall experience.
• Workforce, reliability and safety are strategic advantages — retaining good people and delivering consistently matter more than ever.
• Accessibility and technology are becoming core hospitality tools — both can reduce friction and build guest confidence.

The winners will keep evolving — through smarter investment, better comfort, fresh reasons to visit and a sharper focus on the memories guests take home. The market is strong. The job is harder. Join us for a practical look at the forces reshaping Florida’s attractions industry—and the opportunities they create.

Click to RSVP

Peer Pods bring together small groups of attraction professionals in similar roles for candid virtual conversations focused on real-world challenges. These interactive “roundtables” create space to share experiences, learn from peers, and gain practical insights that strengthen both individual leadership and our industry.

Fresh Ideas in Food & Beverage Peer Pod

This Peer Pod will explore emerging food and beverage trends, creative menu ideas, and practical strategies for improving the guest experience while increasing revenue. Participants will share successful concepts, operational challenges, lessons learned, and ideas related to menu development, guest service, pricing, presentation, local flavors, dietary preferences, and memorable dining experiences across attractions of all sizes.

The discussion will be facilitated by Sam Burr, Regional Manager, SSA Group and  Lee Capitano Director of Business Operations, St Augustine Lighthouse & Maritime Museum.  They will guide the conversation, share lessons from their own revenue-optimization strategies, and encourage participants to exchange ideas, challenges, and proven practices.

Don't miss this opportunity to connect, learn, and grow alongside your fellow leaders.

Important Participation Expectations

To ensure a meaningful and engaging experience, participation is limited. Peer Pods are designed for active discussion—not passive attendance.

Participants should:

• Join with cameras on
• Be prepared to share challenges and experiences
• Contribute ideas, solutions, and perspectives
• Engage openly with fellow leaders

By registering, you are committing to be fully present and actively participate in the conversation. Facilitators may also assign brief pre-session preparation to help support a productive discussion and maximize the value of the session for all attendees.