Florida Attractions News

The Florida Attractions Association ushered in a new year of leadership during its 77th Annual Conference in Tampa as Chairman Samantha Palmer of Historic Tours of Flagler College formally passed the gavel to Chrissy Schwartzman of Sawgrass Recreation Park.

The transition marked the culmination of Palmer's successful year leading the association and the beginning of a new chapter under Schwartzman's leadership. Throughout her term, Palmer championed professional development, advocacy, member engagement, and industry collaboration while helping advance the FAA's mission of supporting Florida's attractions industry.

"It has been an incredible honor to serve as Chairman of the Florida Attractions Association," said Palmer. "Our members are among the most passionate and dedicated professionals in tourism, and I am proud of what we have accomplished together. I look forward to supporting Chrissy and the Board as they continue building upon the association's strong foundation."

Accepting the gavel, Schwartzman expressed her enthusiasm for the year ahead and the opportunity to serve the FAA's members.

"The Florida Attractions Association is successful because of the relationships, collaboration, and generosity of its members," said Schwartzman. "I am honored to serve as Chairman and look forward to working alongside this talented Board of Directors as we continue to strengthen our industry, support one another, and create opportunities for our members to succeed."

The Celebration Breakfast also included the installation of the FAA's 2026–2027 Board of Directors. Representing attractions and industry partners from throughout Florida, these volunteer leaders provide strategic direction and governance for the association while advancing its mission to support Florida's attractions industry.

2026–2027 FAA Board of Directors

• Josh Balaban, Aquatica Orlando
• Rick Beddow, Universal Orlando Resort
• Sam Burr, SSA Group
• Lee Capitano, St. Augustine Lighthouse & Maritime Museum
• Keith Clark, Flamingo Gardens
• Ryan DeSear, Ripley's Believe It or Not! St. Augustine
• Greg Dotson, Dr. Phillips Center for the Performing Arts
• Chad Light, Ponce de Leon's Fountain of Youth Archaeological Park
• Andrew Morawski, Ernest Hemingway Home & Museum
• Cameron O'Connell, ZooTampa at Lowry Park
• Samantha Palmer, Historic Tours of Flagler College
• John W. Penney, BlackDog Advertising
• Jared Reid, Wild Florida Adventure Park
• Christina Schwartzman, Sawgrass Recreation Park
• Laura Sherman, Flamingo Adventures
• Kristen Stalker, Walt Disney World Resort
• Beth Trainer, The Florida Aquarium
• Diana Vega, Zoo Miami
• Melissa Vogt, Broadway Palm Dinner Theatre

The association also recognized outgoing directors Dan Donovan, Brandon Moore, and Otis Gries for their dedicated service and contributions to the FAA and welcomed newly elected directors Chad Light, Ryan DeSear, Sam Burr, Rick Beddow, and Andrew Morawski.

"The strength of the Florida Attractions Association has always been its volunteer leadership," said FAA President & CEO Bill Lupfer. "These individuals are leaders within their organizations and communities who generously share their time, expertise, and passion to ensure the success of Florida's attractions industry. We are grateful for Samantha's leadership and look forward to working with Chrissy and this outstanding Board of Directors in the year ahead."

As the FAA enters its 78th year, the newly installed Board will continue its work to advocate for the industry, provide meaningful professional development opportunities, foster collaboration among members, and support the attractions that help make Florida one of the world's premier travel destinations.

While OSHA considers implementing Rules for workplace heat management, we recommend each members review their policies regarding protecting their employees and guests from the effects of our world-famous Florida sunshine this summer season.

You’re already familiar with the Heat Index.  You may consider using the Wet Bulb Globe Temperature (WBGT) which is a comprehensive measure of heat stress that, unlike the Heat Index, accounts for direct sunlight, wind speed, and humidity to determine safe conditions for work or exercise.

In the absence of regulation, heat safety is an operational discipline, not just a compliance issue.

 1) Heat Management Plan

Written Heat Illness Prevention Plan

Designates a responsible supervisor per shift/zone

Defines heat triggers (e.g., heat index thresholds) and required actions

Includes emergency response protocol

Treat heat like weather operations (similar to lightning or hurricanes)

2) Hydration Standards

Unlimited access to potable water (no cost, no barriers)

Water stations placed within close proximity to work areas

Encouragement to drink ~8 oz every 15–20 minutes in high heat

3) Shade & Cooling Access

Permanent or temporary shade structures

Access to air-conditioned recovery areas

Use of:

Cooling tents

Fans / misting stations

Cooling towels or vests (for certain roles)

4) Rest & Recovery Protocols

Structured cool-down breaks based on heat index

Rotational staffing to allow:

Short, frequent recovery periods

Adjusted schedules:

Earlier start times

Reduced mid-day exposure when possible

5) Job Rotation & Workload Management

Rotate employees between:

High-exposure roles (e.g., parking, ride ops in sun)

Lower-exposure roles (indoor or shaded)

Reduces cumulative heat strain

6) Employee Training & Awareness

Train all frontline staff to recognize:

Early signs: Dizziness, fatigue, headache

Severe symptoms: Confusion, fainting, heat stroke

Include: “Buddy system” awareness

Clear instruction: “Stop work and report symptoms immediately”

7) Emergency Response Protocol

Immediate escalation steps:

Move to shade/cooling

Hydrate

Call medical/EMS if needed

Supervisors trained to treat heat stroke as a medical emergency

8) Heat Monitoring & Triggers

Use of “wet bulb globe temperature” or heat index (not just temperature)

Defined action thresholds, for example:

90–95°F → increase hydration + awareness

95–100°F → add breaks + rotation

100°F+ → enhanced protocols / operational adjustments

9) Uniform & PPE Adjustments

Lightweight, breathable fabrics

Hats, sunscreen, sunglasses encouraged or provided

Adjustments for roles requiring heavier PPE

10) Acclimatization Program

Gradual ramp-up for:

New hires

Employees returning after time off

11) Culture & Communication

Reinforce:

“Safety over speed” mindset

Remove stigma around:

Taking breaks

Reporting symptoms

Leadership messaging is critical

12) Guest-Facing Alignment

Provide:

Guest hydration stations

Shade in queues

Heat advisories

Sandy Creek Mining Company brings hands-on adventure to attractions nationwide through its innovative gem mining experiences. Specializing in turnkey solutions, the company designs and installs custom sluice systems that combine education, entertainment, and revenue generation. Their thoughtfully curated mining rough and educational materials create engaging, interactive moments that resonate with guests of all ages.

Known for quality craftsmanship and attentive service, Sandy Creek partners closely with attractions to tailor experiences that align with each property’s theme and guest expectations. The result is a memorable, repeatable activity that enhances both guest satisfaction and bottom-line performance. 

As attractions continue to seek meaningful, high-value experiences, Sandy Creek Mining Company remains a trusted partner in delivering them. The Florida Attractions Association is proud to have Sandy Creek as a valued member, recognizing their innovation and commitment to advancing the attractions industry.

Step into the birthplace of St. Augustine at Ponce de Leon’s Fountain of Youth Archaeological Park, where history, archaeology, and immersive storytelling converge. This iconic site invites guests to explore the Timucuan village, witness cannon firings, and experience living history demonstrations that bring the 16th century to life.

Visitors can even sample the water from the legendary spring that has captured imaginations for generations. More than a historic landmark, the park serves as a steward of Florida’s earliest story, offering meaningful educational experiences for guests of all ages. Its commitment to authenticity, preservation, and engaging interpretation continues to set it apart as a must-visit destination. The Florida Attractions Association is honored to have the Fraser family's Fountain of Youth among its members for three generations, recognizing its dedication to enriching Florida’s cultural heritage while delivering memorable and impactful guest experiences.

This is your opportunity to join attractions professionals from across the state May 31 – June 3 in Tampa for several days of networking, fresh ideas, and practical insights to help your organization thrive. This year’s theme, “Keep on Truckin’ – The Road to Resilience,” focuses on navigating challenges, building stronger teams, and driving the future of Florida’s attractions industry. With new content, experiences, and fresh perspectives, if you work in Florida's attractions industry, this is THE most economical and actionable conference you will attend all year. Take a look...

WHAT'S NEW in 2026 The 2026 Annual Conference is bringing fresh energy, new experiences, and more opportunities than ever to connect with your industry colleagues.  CHECK IT OUT Education Sessions 30+ hours of 100% attractions-focused education content including Keynote Speakers, Breakout Sessions, Topical Roundtables and more! EXPLORE CONTENT

The Hotel The Conference is headed to Tampa for the first time in FAA's 75+ year history! Enjoy amenities at the beautiful Tampa Marriott Water Street. BOOK YOUR ROOM Evening Events With events and tours at some of Tampa's biggest attractions, you will have the opportunity to connect with other attendees and learn. All Included with your registration! LEARN MORE

Registration to the conference is all-inclusive and covers admittance for a single individual to all Conference sessions, 7 meals, 2 receptions, 5 hours of networking in the Networking Center, including the Monday evening event at ZooTampa at Lowry Park and the Tuesday evening event at The Florida Aquarium.

Register Now

Register early and save! Early Bird Rate expires April 15 at which point the Registration price will increase by $100.Member pricing applicable to businesses who are FAA Members as of March 1, 2026.

This month marks the official launch of the Florida Attractions Association Leadership Academy, an exciting new professional development initiative designed to cultivate the next generation of leaders within Florida’s attractions industry.

Following a competitive application process, 35 rising leaders from FAA member attractions were selected to participate as inaugural cohort members. These individuals represent a diverse cross-section of disciplines and attraction types, united by a shared commitment to leadership growth, collaboration, and industry advancement.

The Academy is led by Dan Donovan (Universal Destinations & Experiences), Past Chairman of the FAA, who will serve as Dean of the program. Dan brings decades of industry experience and a passion for mentoring emerging leaders.

Participants will engage in a robust curriculum taught by an accomplished faculty of FAA past chairmen and industry leaders, including:

• Matt Johnson (IMAG History & Science Center) – Change Management & Resilience
• Kurt Allen (Mississippi Aquarium) – Problem Solving & Decision Making
• Bill Lupfer (Florida Attractions Association) – Advocacy & Government Relations
• Scott Rose (Zoo Tampa) – Strategic Planning
• Cindy Stavely (St. Augustine Pirate & Treasure Museum) – Relationship Building & Networking
• Jennifer Berthiaume (Industry Statesman) – Leading & Influencing

The FAA Leadership Academy reflects the Association’s ongoing commitment to investing in talent, strengthening leadership pipelines, and ensuring the long-term resilience of Florida’s attractions industry.

The Jacksonville Zoo & Botanical Gardens stands as a beacon of excellence in animal care, conservation, and guest experience. With a deep commitment to the well-being of its diverse animal collection, the Zoo continually elevates standards through habitat innovation, enrichment practices, and conservation partnerships that protect species at risk. Guests are welcomed into beautifully designed botanical spaces where education and engagement seamlessly blend with Florida’s natural beauty.

A leader in guest service, the Zoo consistently earns praise for its warm, knowledgeable staff and immersive experiences that connect visitors to wildlife in meaningful ways. Whether guests are exploring the African habitat, admiring rare plant collections, or participating in behind-the-scenes encounters, the Jacksonville Zoo exemplifies passion, professionalism, and purpose—making every visit memorable.

The FAA is proud to have this celebrated zoological park among our esteemed members.

For more than 50 years, Guest Services, Inc. has set the standard for delivering legendary guest experiences at attractions across the country. As a trusted FAA associate member, Guest Services brings a service-first mindset to every interaction, ensuring visitors feel welcomed, informed, and delighted from the moment they arrive.

From ticketing and admissions to guest services staffing and front-line engagement, Guest Services’ teams are renowned for their professionalism, hospitality, and ability to create positive, memorable moments. Their customized training, technology solutions, and operational excellence empower attractions to exceed guest expectations while enhancing overall satisfaction and loyalty.

Whether operating a busy theme park entrance or supporting special events, Guest Services, Inc. consistently elevates the guest journey, reinforcing the value of exceptional service as a cornerstone of Florida’s attractions industry.