Annual Outlook on the Attractions Industry

PGAV's Voice of the Visitor 2025 is celebrating a significant milestone - its 10th edition! Throughout the past decade, the travel and attractions industry has undergone remarkable transformations, yet the core motivations driving travel have remained constant. People continue to seek opportunities to explore new destinations, connect with loved ones, and create lasting memories.

PGAV’s research provides insists into the dynamism of the attraction industry’s constant endeavor – to meet and exceed the expectations of our guests.  Voice of the Visitor 2025 shines a light on what drives our guests to our gates and how we can adapt to provide memorable experiences to those who pass through or gates.

PGAV Destinations is a long-time member and supporter of the Florida Attractions Association through their participation in conferences, speaking in educational sessions, event sponsorships and sharing of research.  PGAV’s Vice President Emily Howard is the FAA’s Associate Member of the Year in 2016.

Download Voice of the Visitor 2025