Expedition FAA Returns January 16!  -   Creating Successful, Revenue-Producing Events

Highlighting the Success of St. Augustine’s award-winning Nights of Lights

Registration Available to FAA Member Attractions and Member DMOs

This engaging event will be focused on innovative strategies to enhance attendance and revenue at attractions, especially during low-attendance periods. We will cover a variety of exciting topics, including how to create or leverage seasonal and off-season events as well as strategies for collaborating with community partners.

Through a series of small-group, interactive roundtables, we will explore ways to align with existing community events to maximize attendance, identify funding and grant opportunities to support new events or expand current programming, and discuss how to develop wellness-focused activities to attract broader audiences and increase revenue.

Suzanne Neve, CEO of Florida Festivals & Events Association will present Creating Community Engagement and Belonging through Special Events.  Collaborating with community organizations can transform your events into platforms for meaningful impact. This 30-minute discussion will dive into how partnerships can amplify your event’s purpose, increase community engagement, and expand your audience. Discover practical ways to align your event goals with a nonprofit’s mission, creatively incorporate their message into your programming, and cultivate relationships that support both your event’s growth and their cause. Whether you’re seeking to enhance attendance or make a difference, learn how collaboration can create win-win opportunities for everyone involved.

We’ll also be joined by a panel of St. Augustine leaders who have successfully executed creative events for their community.

Honorable Dylan Rumrell, Mayor, St. Augustine Beach; Co-founder of St. Augustine Songwriters Festival; Board Member of St. Augustine Amphitheatre

Honorable Len Weeks, former St. Augustine Mayor, instrumental in the development of Nights of Lights in 1994

Susan Phillips, CEO, St. Augustine Ponte Vedra and the Beaches VCB

Through a series of small-group, interactive roundtables, we will explore ways to align with existing community events to maximize attendance, identify funding and grant opportunities to support new events or expand current programming, and discuss how to develop wellness-focused activities to attract broader audiences and increase revenue.

We will include insights into best practices for event management and operations, as well as strategies to secure corporate sponsorships to support and elevate events. With keynote speaker and practical takeaways, this is a must-attend event for anyone looking to boost their attraction’s appeal and profitability. 

Registration is limited and will close when capacity is reached.

We’ll wrap up our day with a group dinner (provided) and an open forum discussion to share and learn more about hosting events.

Evening Event (included in your registration)

After the day of learning we invite you to join us for a delightful evening as we hop on FAA Member Old Town Trolley Tours to experience St. Augustine’s award-winning spectacular holiday event. The 30th Annual Nights of Lights dazzles with more than three million lights adorning every corner of the historic district.

Following this enchanting ride, we’ll gather at FAA Member St. Augustine Lighthouse and Maritime Museum to network and enjoy the wonderful Lighthouse Illuminations. The evening will be capped off with delicious desserts and libations, providing the perfect setting to relax and connect with fellow attendees.

Friends & family members welcome!
Your family members and friends are welcome to join us for the Nights of Lights tour trolley and the evening reception at the St. Augustine Lighthouse.  Register them as an “Add-on” to your Expedition FAA registration.  The evening add-on is not available to employees of your attraction.

Hotel Accomodations

The location and host hotel for Expedition FAA St. Augustine is:  

DoubleTree by Hilton St. Augustine Historic District
116 San Marco Ave.
St. Augustine, FL 32084
(904) 825-1923

The FAA has secured a special Group Rate at the DoubleTree by Hilton St. Augustine Historic District and you are welcome to extend your stay over the weekend and experience St. Augustine to the fullest.  

The FAA Group Rate is available for the following nights:

$139    Wednesday, January 15
$139    Thursday, January 16
$239    Friday, January 17
$239    Saturday, January 18
$139    Sunday, January 19
*the above room rates are per night, exclusive of tax rate of 11.5% per night.

To Book your Room Reservations online

Book your room reservations at the DoubleTree by Hilton St. Augustine Historic District by using this special Booking Link: Expedition FAA Group   Please note that the rate shown within the booking link is the average rate.  The Room Rate will be adjusted once you select your dates of stay.

To Book your Room Reservations by Call-in method

You may also book your Room Reservations for Expedition FAA by calling the hotel directly, (904) 825-1923 ext. 0, and state that would like to reserve a room under the, Expedition FAA, group code: CDT90H

Room Reservations Cut-Off Date

The Cut-off Date for Room Reservations at the Florida Attractions Association Group rate is Monday, December 16, 2024 at 11:59pm. 

Parking Information

On-Site Self-Parking is normally $25/nightly, but is being “waived” for our Expedition FAA attendees.

Thank You to Our Expedition FAA ST. augustine Sponsors!