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Now more than ever is the time to Let the Sunshine In! Florida’s incredible sunshine signals a primary appeal for visitors from within the state and around the world. The emotional connection is synonymous with our attractions and members of the Florida Attractions Association.

Never has there been a time in our state where this symbol and warm embrace of our hospitality family have been more welcoming or desired. Our Florida sunshine signals optimism in visitation trends and realization of dreams coming true after a long dormant winter. The majestic sun allows the opportunity to see things in a new light, and chases shadows from the vision of what may be our true potential.

This energy transforms to a sunburst at our FAA Annual Conference where our passionate members connect to enlighten the industry with world-class operations and recognized professionals. The opportunity to build a network of peers and relationships proves annually to be a high-water mark as we move forward, together – and we let the Sunshine guide our way.

At our 2022 Annual Conference June 12-15 at the Hilton West Palm Beach and Palm Beach County Convention Center, conference attendees will hear first-hand how Florida has strategically positioned to remain available for visitation. Our members will share and learn new methods, technologies and tools to appeal to new markets and remain at the forefront of travelers plans. More than anything, participants will feel the warm glow as we again let the sunshine in!

Who Should Attend?

We welcome employees and representatives and industry leaders from Florida’s finest family attractions, as well as industry suppliers from across the country that are eager to do business with Florida-based attractions. Professionals in sales, marketing, public relations, social media, operations, guest experience, safety, legal, communications, human resources, and retail will benefit from the vast array of educational content at the conference.

See what past attendees are saying about the Biggest Attractions Event of the Year....

"It was fabulous. Great to be back together again."

"This conference was very well organized. As a first-time attendee, I was made to feel very welcome. Thank you for a great couple of days!"

"It was outstanding!"

"One of the best conferences in the nation."

"Great conference the content was excellent, and the attendees were engaging."

"I thought all the events were executed very well and I could tell that a lot of effort was put into the planning of all this."

"Very relevant and good sharing."

"Amazing! So much participation which was great! I was able to hear challenges from everyone in the room and we were able to discuss those things on a more personal level."

"Very entertaining and relevant to all of us."

"The conference is always a great conference."

"This is the best industry conference on the Florida calendar."

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