The FAA is offering five webinars this Winter for you and your teams. Topics include: the 2024 Legislative Session and Industry Issues, Florida's tort reform, print marketing, an update with VISIT FLORIDA, and more.
Missed a webinar? You can view recordings here.
Dana Young, President & CEO of VISIT FLORIDA joins us to share an update on our state’s tourism marketing efforts, industry trends, and the outlook for 2024. As post-pandemic demand begins to waver, our state’s creative tourism marketing efforts become even more important to protect and capture market share domestically and globally. Economic pressures weigh on vacationer’s planning of travel decisions. Hear how VISIT FLORIDA challenges travelers to overcome those objections and come to Florida to enjoy our natural and manmade wonders!
Dana will be joined by Brett Laiken, Senior Vice President of Marketing, and Jacob Pewitt Yancy, Director of Research.
Attraction Members @ 2:00pm EST
Associate Members @ 3:00pm EST
Whether you are one of our newer members of the FAA or would just like a refresher on all of your great FAA benefits, please make plans to join us! The presentation will be led by FAA Chair Cindy Stavely of the St. Augustine Pirate & Treasure Museum, members of the FAA Board of Directors and your FAA Staff. You’ll be briefed on our current benefit offerings, have an opportunity to ask questions on how to best access them, and hear some of the charges going on behind the scenes as we implement our strategic plan and focus on the next chapter of our association’s story.
Many professionals have adopted a healthy mix of both digital and print collateral to attract visitors to their attractions. Hear the details on how printed marketing materials are crucial, economical and valued for in-market advertising as well as enticing visitors with in-hand print materials from the hotel lobby to your gate.
Guest Communicator: James Morrison, Owner of Getaways on Display, Inc. in Pennsylvania and Past Chairman of the International Association of Visitor Information Providers.
Hosted by and tips shared by our Member Brochure Distributors, CTM Media Group, FPIS Brochure Distribution and Travel Marketing Inc., and Kenney Communications
Florida's Tort Reform - Download Presentation Slides
© 2024 All Rights Reserved | Florida Attractions Association