Invite your Representatives for a tour of your attraction during the month of September.
Resources Coming Soon!
Sign Up to Participate
Join your fellow Florida Attractions Association members for Expedition FAA - Miami, a dynamic, one-day event exploring the power of cultural collaboration in unexpected spaces. Discover how attractions across Florida are partnering with artists and arts and cultural organizations to reach new audiences, increase revenue, and elevate guest experiences. From pop-up exhibits to immersive installations, discover the business case for embracing the arts as a growth engine. Creativity will ignite as we gather at the Rubell Museum where bold ideas and artistic energy fuel an unforgettable day of inspiration.
Highlights include:
This is your opportunity to connect, collaborate, and be inspired. Expedition FAA is more than a meeting—it’s your invitation to fuel growth, innovation, and resilience.
Agenda and Registration
Join Jerry Henry, CEO of H2R Market Research, for an in-depth look at the current state of the attractions industry. Drawing on more than four decades of experience, Jerry will unpack how attractions are navigating a year of mixed economic signals, shifting consumer sentiment, and tightened discretionary spending.
He will highlight why attractions are underperforming broader tourism, explore differences across sectors and visitor segments, and share insights from H2R’s proprietary Attractions Visitor Sentiment research. The session will also address the unique position of Florida’s attractions, and how they are performing relative to the national average, and outline strategies operators can use to resonate with today’s value-conscious consumers.
Save the Date!
1114 N Gadsden Street Tallahassee, FL 32303 (850) 222-2885 info@floridaattractions.org
© 2024 All Rights Reserved | Florida Attractions Association
