Florida Attractions News

Data tells a story—and few organizations help Florida's attractions understand that story better than Integrated Insight. As a valued FAA Associate Member, Integrated Insight has become a trusted resource for attractions seeking meaningful research, strategic planning, consumer insights, and market intelligence that support informed decision-making.

Beyond their professional expertise, the Integrated Insight team has generously shared their knowledge with FAA members through conference presentations, educational sessions, and industry research that help our members better understand changing consumer behaviors and emerging trends. Their willingness to invest in our industry by sharing both data and practical insights has made them an invaluable partner to the Association.

The Florida Attractions Association is proud to recognize Integrated Insight for their continued support, thought leadership, and commitment to helping Florida's attractions thrive in an ever-evolving marketplace.

For more than 150 years, the St. Augustine Lighthouse has stood as a beacon for mariners navigating Florida's First Coast. Today, the St. Augustine Lighthouse & Maritime Museum continues that legacy by preserving our state's rich maritime history while inspiring guests through immersive exhibits, educational programs, archaeological research, and unforgettable experiences—including climbing the iconic 219-step lighthouse for breathtaking views of the nation's oldest city.

As a longtime member of the Florida Attractions Association, the St. Augustine Lighthouse & Maritime Museum exemplifies the diversity and quality of Florida's attractions. Their commitment to historic preservation, education, and exceptional guest experiences reminds us that Florida's tourism story extends well beyond our beaches and theme parks. We're grateful for their leadership, active participation in the FAA, and their ongoing commitment to preserving one of Florida's most treasured landmarks for future generations.

Congratulations to our friend and industry partner, Zach Stokes, on his promotion to Director of Public Affairs for IAAPA North America.

During his four years with IAAPA, Zach has played an increasingly important role in advancing advocacy efforts on behalf of the attractions industry. He has helped lead state and federal policy initiatives, developed advocacy strategies, and worked closely with industry leaders to ensure the voice of attractions is heard by policymakers.

Before joining IAAPA, Zach spent more than a decade on Capitol Hill, where he helped shape public policy in Congress. That experience, combined with his passion for the attractions industry, makes him exceptionally well suited for this leadership role.

FAA members have had the opportunity to hear from Zach at our Annual Conference and have benefited from his insight into legislative and regulatory issues affecting attractions across North America. We value our strong partnership with IAAPA and look forward to continuing to work with Zach as he leads IAAPA's public affairs efforts.

Please join us in congratulating Zach on this well-deserved promotion and wishing him continued success in his new role.

One year ago, the Florida Attractions Association Board of Directors set out to create something that would invest in our industry's future. Today, I'm proud to say we've successfully graduated the inaugural class of the FAA Leadership Academy.

This first cohort embraced every opportunity to learn, challenge themselves, and build relationships with fellow professionals from across Florida's attractions industry. Through six months of discussions on leadership, strategic planning, advocacy, financial stewardship, innovation, networking, and change management, these emerging leaders demonstrated a genuine commitment to both their own growth and the future of our industry.

Launching a new program is never without its challenges, and as with any inaugural effort, we've learned valuable lessons that will help us strengthen the Leadership Academy for future classes. That's exactly what this first group helped us accomplish—they didn't simply participate in a program; they helped shape it.

On behalf of the FAA Board of Directors, congratulations to each member of our inaugural Leadership Academy class. Thank you for your willingness to invest in yourselves, your organizations, and Florida's attractions industry. We look forward to watching your careers continue to grow and to seeing the impact you'll have as the next generation of industry leaders.

Dan Donovan, Universal Orlando Resort
Immediate Past Chairman, FAA
Dean, FAA Leadership Academy

The annual Florida Governor’s Conference on Tourism (GC) is the premier educational conference for the Florida tourism industry. The conference brings together close to 1,000 tourism industry professionals, advertising agencies, travel experts and state leaders to network and to explore the latest trends and opportunities for the tourism industry.

GC26 will be held September 9 - 11, 2026 at the Palm Beach County Convention Center in West Palm Beach, FL and will give attendees the opportunity to continue both professional and personal development by featuring dozens of specialized speakers both on the main stage as well as in many breakout sessions. With nine+ hours of dedicated networking opportunities for attendees, GC is sure to provide ample time for new connections and potential business opportunities!

Information and Registration Available HERE

The Florida Attractions Association (FAA) proudly recognized three outstanding individuals during its 2026 Annual Conference in Tampa for their exceptional contributions to Florida's attractions industry and to the association.

Cindy Stavely Receives Outstanding Attraction Member of the Year

The FAA honored Cindy Stavely of the St. Augustine Pirate & Treasure Museum with the 2026 Outstanding Attraction Member of the Year Award.

For decades, Stavely has been a respected leader in Florida's attractions industry, serving guests with excellence while mentoring colleagues and helping shape the next generation of industry professionals. Known by many as the "Queen of St. Augustine Attractions," she has built an extraordinary career across several of the city's premier attractions and has generously shared her knowledge and experience with countless others.

Her impact on the FAA has been equally significant through her service on the Board of Directors, her support of industry programs and events, and her role as an instructor in the FAA Leadership Academy. Her dedication, leadership, and friendship have left a lasting mark on both the association and the industry she serves.

Kristina Wilson Recognized as Associate Member of the Year

The 2026 Associate Member of the Year Award was presented to Kristina Wilson, founder of KEW Legal.

Wilson has distinguished herself through her unwavering commitment to supporting Florida's attractions industry beyond the traditional expectations of her profession. Through education, guidance, and proactive leadership, she has helped FAA members navigate complex legal issues, reduce risk, and create safer environments for guests and employees.

Her willingness to share her expertise and serve as a trusted advisor has made her a valued partner to attractions throughout Florida. Wilson's dedication to strengthening and protecting the industry exemplifies the spirit of service and professionalism that defines the award.

John Penney Honored with Chairman's Award

FAA Chairman Samantha Palmer presented the 2026 Chairman's Award to John Penney, founder of BlackDog Advertising.

A highlight of the Florida Attractions Association's 2026 Annual Conference was the opportunity for attendees to experience two of Tampa's premier attractions during a pair of memorable OnStage evening events.

On Monday evening, conference attendees gathered at ZooTampa at Lowry Park for an exclusive experience at one of the nation's most acclaimed zoological parks. Recognized for its leadership in wildlife conservation, animal care, and immersive guest experiences, ZooTampa provided a remarkable setting for networking, fellowship, and industry connection.

Guests enjoyed time exploring the zoo and were among the first to experience ZooTampa's new Manatee Critical Care Center. The facility highlights the zoo's nationally recognized role in rescuing, rehabilitating, and caring for Florida's beloved manatees. The evening also included a buffet dinner, beverages, and countless opportunities for attendees to reconnect with colleagues and build new relationships while enjoying one of Florida's premier attractions.

The conference concluded Tuesday evening with a special celebration at The Florida Aquarium. Consistently ranked among the nation's leading aquariums, The Florida Aquarium is renowned for its innovative exhibits, marine conservation initiatives, and exceptional guest experiences.

Attendees explored the aquarium's exhibits and enjoyed a first look at The Tide Pool, the aquarium's newest exhibit inspired by the rugged beauty and marine life of the Pacific Northwest. Against the backdrop of one of Tampa's most iconic attractions, guests shared dinner, drinks, and conversation while celebrating another successful Annual Conference.

Reflecting on the two evenings, FAA Chairman Samantha Palmer noted, "One of the greatest strengths of the Florida Attractions Association is the opportunity to learn from one another while building meaningful relationships. Our evenings at ZooTampa and The Florida Aquarium showcased two extraordinary attractions, but more importantly, they brought our members together to celebrate the innovation, hospitality, and passion that define Florida's attractions industry. These experiences remind us why our industry is so special and why our association continues to thrive."

Together, these two OnStage events demonstrated the very best of Florida's attractions industry—world-class guest experiences, innovation, conservation leadership, and the spirit of collaboration that brings FAA members together. The FAA extends its sincere appreciation to the teams at ZooTampa and The Florida Aquarium for their generous hospitality and for creating unforgettable experiences for our conference attendees.

The Florida Attractions Scholarship Foundation (FASF) continued its mission of developing the next generation of industry leaders during the Florida Attractions Association's 2026 Annual Conference, awarding five scholarships and four professional development grants that bring the Foundation's total investment in future leaders to more than $142,000 since its inception.

Founded eleven years ago through the vision and generosity of FAA members, the Foundation was created to support students and emerging professionals pursuing careers in Florida's attractions and tourism industry. In recent years, the Foundation expanded its impact by adding professional development grants for FAA member organizations, further strengthening the industry's workforce pipeline.

"This Foundation exists because our members believe in giving back, lifting others up, and creating opportunities for the people who make our industry exceptional," said Jennifer Berthiaume, Chairman of the Florida Attractions Scholarship Foundation. "By investing in students and professionals today, we are helping ensure that Florida's attractions industry remains resilient, innovative, and globally recognized for generations to come."

Celebrating Future Leaders

The Foundation awarded five $2,000 scholarships to outstanding students and emerging professionals whose academic achievements, leadership, and commitment to the tourism industry distinguished them among a competitive field of applicants.

Among this year's recipients was Samantha Cuson, a Marine Science student at Eckerd College and volunteer diver with The Florida Aquarium. Through research with NOAA, marine ecology studies, and public science education initiatives, Cuson has demonstrated a passion for conservation and environmental stewardship. She received the Barbara Kenney Honorary Scholarship, established through the generosity of Barbara Kenney, whose seed funding helped launch the Foundation eleven years ago.

The Arthur Hertz Memorial Scholarship was awarded to Isabella Arosemena, an emerging leader whose work spans environmental science, climate resilience, tourism, and entrepreneurship. A graduate of the University of Miami and team member at Sawgrass Recreation Park, Arosemena has distinguished herself through academic excellence and a commitment to protecting Florida's natural resources.

Julie Grossman, a student at the University of Central Florida Rosen College of Hospitality Management and a Walt Disney World attractions cast member, received the Joe Ryan Memorial Scholarship. Grossman is pursuing a degree in Theme Park and Attraction Management and aspires to build a career creating memorable guest experiences within the attractions industry.

Two additional scholarships were awarded to graduate students already making meaningful contributions within the tourism industry. Sophie Duguid, a graduate student at UCF Rosen College of Hospitality Management, has developed leadership experience with SeaWorld Orlando, Universal Studios Florida, and Busch Gardens Tampa Bay. Olivia Turpening, Community Relations Manager for Visit Sarasota County, is pursuing a master's degree while serving as a leader in tourism communications, community engagement, and destination advocacy.

Supporting Professional Growth

In addition to scholarships, the Foundation awarded four professional development grants to FAA member organizations seeking to strengthen employee development, leadership training, and organizational excellence.

Flamingo Gardens received funding to develop a comprehensive Hospitality Excellence Program focused on guest service, leadership development, mentoring, and career advancement opportunities for frontline employees.

Miami Children's Museum will utilize grant funding to support participation in nationally recognized museum leadership and education conferences, enhancing programming, guest engagement, and staff development initiatives.

The John and Mable Ringling Museum of Art received support for participation in the Disney Institute's Leadership Excellence program, helping strengthen leadership skills, communication, accessibility, and guest-centered service throughout the organization.

ZooTampa at Lowry Park was awarded funding to complete the International Facilities Management Association's Facilities Management Professional Certification program, supporting leadership development, operational efficiency, and long-term facility planning.

Building a Stronger Future

As the Foundation enters its second decade, its impact continues to grow. What began as a vision to support aspiring professionals has evolved into a meaningful investment in both the future workforce and the ongoing development of industry leaders.

The Florida Attractions Scholarship Foundation's commitment to scholarships and professional development reflects the industry's shared belief that investing in people is one of the most important ways to ensure the continued success of Florida's attractions industry.

Applications for the Foundation's next round of scholarships and professional development grants will open in February 2027.

The Florida Attractions Association ushered in a new year of leadership during its 77th Annual Conference in Tampa as Chairman Samantha Palmer of Historic Tours of Flagler College formally passed the gavel to Chrissy Schwartzman of Sawgrass Recreation Park.

The transition marked the culmination of Palmer's successful year leading the association and the beginning of a new chapter under Schwartzman's leadership. Throughout her term, Palmer championed professional development, advocacy, member engagement, and industry collaboration while helping advance the FAA's mission of supporting Florida's attractions industry.

"It has been an incredible honor to serve as Chairman of the Florida Attractions Association," said Palmer. "Our members are among the most passionate and dedicated professionals in tourism, and I am proud of what we have accomplished together. I look forward to supporting Chrissy and the Board as they continue building upon the association's strong foundation."

Accepting the gavel, Schwartzman expressed her enthusiasm for the year ahead and the opportunity to serve the FAA's members.

"The Florida Attractions Association is successful because of the relationships, collaboration, and generosity of its members," said Schwartzman. "I am honored to serve as Chairman and look forward to working alongside this talented Board of Directors as we continue to strengthen our industry, support one another, and create opportunities for our members to succeed."

The Celebration Breakfast also included the installation of the FAA's 2026–2027 Board of Directors. Representing attractions and industry partners from throughout Florida, these volunteer leaders provide strategic direction and governance for the association while advancing its mission to support Florida's attractions industry.

2026–2027 FAA Board of Directors

• Josh Balaban, Aquatica Orlando
• Rick Beddow, Universal Orlando Resort
• Sam Burr, SSA Group
• Lee Capitano, St. Augustine Lighthouse & Maritime Museum
• Keith Clark, Flamingo Gardens
• Ryan DeSear, Ripley's Believe It or Not! St. Augustine
• Greg Dotson, Dr. Phillips Center for the Performing Arts
• Chad Light, Ponce de Leon's Fountain of Youth Archaeological Park
• Andrew Morawski, Ernest Hemingway Home & Museum
• Cameron O'Connell, ZooTampa at Lowry Park
• Samantha Palmer, Historic Tours of Flagler College
• John W. Penney, BlackDog Advertising
• Jared Reid, Wild Florida Adventure Park
• Christina Schwartzman, Sawgrass Recreation Park
• Laura Sherman, Flamingo Adventures
• Kristen Stalker, Walt Disney World Resort
• Beth Trainer, The Florida Aquarium
• Diana Vega, Zoo Miami
• Melissa Vogt, Broadway Palm Dinner Theatre

The association also recognized outgoing directors Dan Donovan, Brandon Moore, and Otis Gries for their dedicated service and contributions to the FAA and welcomed newly elected directors Chad Light, Ryan DeSear, Sam Burr, Rick Beddow, and Andrew Morawski.

"The strength of the Florida Attractions Association has always been its volunteer leadership," said FAA President & CEO Bill Lupfer. "These individuals are leaders within their organizations and communities who generously share their time, expertise, and passion to ensure the success of Florida's attractions industry. We are grateful for Samantha's leadership and look forward to working with Chrissy and this outstanding Board of Directors in the year ahead."

As the FAA enters its 78th year, the newly installed Board will continue its work to advocate for the industry, provide meaningful professional development opportunities, foster collaboration among members, and support the attractions that help make Florida one of the world's premier travel destinations.