Dana Young, President & CEO of VISIT FLORIDA joins us to share an update on our state’s tourism marketing efforts, industry trends, and the outlook for 2024. As post-pandemic demand begins to waver, our state’s creative tourism marketing efforts become even more important to protect and capture market share domestically and globally. Economic pressures weigh on vacationer’s planning of travel decisions. Hear how VISIT FLORIDA challenges travelers to overcome those objections and come to Florida to enjoy our natural and manmade wonders!
Dana will be joined by Brett Laiken, Senior Vice President of Marketing, and Jacob Pewitt Yancey, Director of Research.
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