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For questions regarding ad space for The Official Guide to Florida Attractions, please contact the FAA Staff at info@floridaattractions.org or 850-222-2885.
FloridaAttractions.com
Announced in Fall 2022, the Official Guide Map to Florida Attractions was retired in favor of a digital alternative of the map – the Official Guide to Florida Attractions. Launching in January 2023, the Official Guide to Florida Attractions is available on a newly designed web format at FloridaAttractions.com.
As a benefit of membership, Florida Attractions Association Member Attractions receive a complimentary listing on the new website that includes a customized landing page showcasing each member attraction.
In addition to the complimentary listing, a very limited, Featured Attraction advertising opportunity is available to individual attraction members (no co-ops or shared ads) in good standing.
Featured Attraction Advertising Opportunities
FAA Member Attractions may purchase an ad to be featured on the home page of FloridaAttractions.com for an additional fee. There are 6 ads available each quarter. Ads are sold on a first-come, first-served basis. Attractions are welcome to purchase ad space for multiple quarters, but are limited to only one ad per quarter.
The FAA invests in marketing our member attractions on the site through an aggressive SEM campaign that is reaching consumers and showcasing the best family attractions Florida has to offer! Much of the ad revenue is put back into marketing the site and your attraction.
Ad SpecificationsSize: 280px W X 300px H Displayed: Home Page of FloridaAttractions.com Artwork: Upon purchase/reservation of a "Featured Attraction" ad, the attraction provides the artwork for the ad as well as a link that will take the user to a desired location once the ad is clicked on. Reach: Since launching on January 1, 2023, FloridaAttractions.com has garnered an average of 7,000 monthly unique users from more than 142 countries - all searching for things to do on their trip to Florida. |  (Actual Size) |
Cost and Display Dates
$250/month (billed quarterly)
Quarter 2 | April 1, 2023 - June 30, 2023
Quarter 3 | July 1, 2023 - September 30, 2023
Quarter 4 | October 1, 2023 - December 31, 2023
Tips for Maximizing Ad Performance:
- Avoid a lot of text and make sure the text is large enough to be read on screen
- Include a timely promotion or Call to Action such as "Save 20%" or "Book Now" that encourages users to click
- Use an appropriate image that represents your attraction as family friendly
- Provide a link that is specific to the ad that allows you to track the ad's performance (Ex. Bitly)
- Have the link go to a specific destination that is relevant to the ad rather than just your generic home page
