Linking the Passion and Creativity of the
Florida Attractions Industry

Legislative ALERT -- Your Industry Needs You

February 25, 2022 10:00 AM | Anonymous member (Administrator)


Your Industry Needs You

Next Tuesday, March 1, the Florida House of Representatives will hear the bill that will reauthorize VISIT FLORIDA and change its sunset date from October 1, 2023 to October 1, 2028 (HB 489). We need all the support we can get from the Florida House on this bill. 


There is an anti-government spending group actively campaigning against the reauthorization of VISIT FLORIDA calling it “wasteful government spending” and a “failed strategy.”


We cannot stand by while they denigrate the tourism marketing efforts that helped bring Florida’s economy roaring back from the pandemic. Our industry’s message and voice are much more powerful than theirs, but we must put it into action.


We NOW need voices from the Florida Attractions industry, especially in rural areas, to share with their House delegation why VISIT FLORIDA is so important to the state, its residents and the tourism industry.




Contact your Representative now. Call them, email them, and Facebook message them. Ask them to stand up for Florida, for tourism, for our state’s future. Request that they support House Bill 489 to extend the sunset date of VISIT FLORIDA to October 1, 2028. Complete VISIT FLORIDA advocacy talking points are available here. Review the status of House Bill 489.

For any questions, please contact Bill Lupfer at

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