Florida’s highways are traveled by millions of tourists and commuters every day, offering a unique opportunity for attractions to gain exposure. By partnering with the Florida Department of Transportation and Florida’s Turnpike, Florida attractions can connect with these audiences through targeted and impactful advertising programs. Options like vibrant SunPass Wallscapes—seen by over 80% of electronic tolling motorists—deliver broad visibility, while Sponsor-A-Highway signs create thousands of daily impressions and align your brand with community-focused initiatives like keeping Florida clean.

Other programs offer tailored opportunities to engage travelers. “Safe Phone Zones” at Safety Rest Areas promote safe driving while displaying your brand in high-traffic locations. The Truck Parking Availability System’s large, prominent signs provide visibility for businesses while enhancing roadway safety, and Turnpike Service Plaza sponsorships—ranging from Tire Check Stops to Pet Parks—offer a direct way to interact with visitors during their journey. These programs have helped local businesses increase brand awareness, attract new customers, and drive foot traffic in ways that traditional advertising often can’t match.

To find out how your attraction can benefit from these unique and cost-effective advertising opportunities, contact Travelers Marketing at info@travelersmarketing.com or visit www.travelersmarketing.com. With tailored options to fit your needs and an established partnership with Florida DOT and the Turnpike, this is your chance to reach your audience in an impactful way.