Continuing the FAA’s newest professional development program, our next Expedition FAA will be taking place Thursday, January 16 in the historic city of St. Augustine! This engaging event will be focused on innovative strategies to enhance attendance at attractions, especially during low-attendance periods. We will cover a variety of exciting topics, including how to create or leverage seasonal and off-season events as well as strategies for collaborating with community partners.  

We will explore ways to align with existing community events to maximize attendance, identify funding and grant opportunities to support new events or expand current programming, and discuss how to develop wellness-focused activities like fun runs and yoga events to attract broader audiences and increase revenue. Additionally, we will include insights on best practices for event management and operations, as well as strategies to secure corporate sponsorships to support and elevate events. With keynote speakers, interactive roundtables, and practical takeaways, this is a must-attend event for anyone looking to boost their attraction’s appeal and profitability. 

After the day of learning, we invite you to join us for a delightful evening as we hop on a trolley to experience St. Augustine’s award-winning spectacular holiday event. The 30th Annual Nights of Lights dazzles with more than three million lights adorning every corner of the historic district. 

Following this enchanting ride, we’ll gather at the iconic St. Augustine Lighthouse to network and enjoy the wonderful Lighthouse Illuminations. The evening will be capped off with delicious desserts and libations, providing the perfect setting to relax and connect with fellow attendees.  

Friends & family members welcome! 

Your family members and friends* are welcome to join us for the Nights of Lights tour trolley and the evening reception at the St. Augustine Lighthouse.   

*The evening add-on is not available to employees of your attraction. 

Registration will open December 2!