I am deeply honored to assume the role of Chair of the Florida Attractions Association Board of Directors for the next twelve months. I stand humbly on the shoulders of distinguished and passionate leaders who have held this position before me.

During our recent annual conference, I shared my commitment to fostering workplace engagement, which I define as the dedication, involvement, and enthusiasm employees bring to their roles and organizations. Research consistently shows that higher levels of engagement correlate with increased performance, productivity, retention, and overall well-being.

One effective approach to fostering engagement is identifying a need within our workplaces—or our Association—and utilizing our unique strengths to address it. Each of us possesses distinct abilities, and we thrive when given opportunities to apply these strengths meaningfully.

In our inaugural board meeting under my leadership, we dedicated time to exploring our individual and collective strengths. Over the coming year, we will harness these strengths to advance our strategic goals and empower every member of our Association to achieve excellence—our shared mission.

We have ambitious plans for FAA in the year ahead and are committed to inspiring your dedication, involvement, and enthusiasm to help us realize these goals.

Warm regards,

Dan Donovan

Sr. Director, Marketing & Sales Talent Orchestration

Universal Destinations & Experiences