At last week’s Florida Governor’s Conference on Tourism (#GC23) presented by VISIT FLORIDA, tourism entities were honored for their distinctive and passionate marketing of their respective attractions and destinations.
Congratulations to our FAA members who were recognized for their ardent marketing flair and thanks to all Florida’s marketing professionals who keep the visitors coming to enjoy our state’s coveted, world-class attractions and destinations.
Best of Show
Annual marketing budget less than $500,000: Boggy Creek Airboat Adventures for “VR Takes Boggy Creek to Travel Partners Worldwide.”
Annual marketing budget greater than $2 million: Amelia Island Convention & Visitors Bureau for the Amelia Island Weather Trigger.
Creativity in Public Relations
Henry: The Cultural Council for Palm Beach County and Discover The Palm Beaches for the “Palm Beaches in Bloom” New York Media Event
Silver: The Greater Miami Convention & Visitors Bureau for “Formula One”
Bronze: The Amelia Island Convention & Visitors Bureau for “It’s an Island thing”
Henry: Fort Myers – Islands, Beaches and Neighborhoods for “Hearts and Engagements Soar with Lee County” Direct Mail Piece
Bronze: Visit Sarasota County for the “Sarasota: The Only Place to Pull Ahead” Carousel Card
Henry: Visit Tampa Bay for “Measure the Treasure in Tampa Bay”