At last week’s Florida Governor’s Conference on Tourism (#GC23) presented by VISIT FLORIDA, tourism entities were honored for their distinctive and passionate marketing of their respective attractions and destinations.

Congratulations to our FAA members who were recognized for their ardent marketing flair and thanks to all Florida’s marketing professionals who keep the visitors coming to enjoy our state’s coveted, world-class attractions and destinations.

Best of Show 

Annual marketing budget less than $500,000: Boggy Creek Airboat Adventures for “VR Takes Boggy Creek to Travel Partners Worldwide.”

Annual marketing budget greater than $2 million: Amelia Island Convention & Visitors Bureau for the Amelia Island Weather Trigger.

Creativity in Public Relations

Henry: The Cultural Council for Palm Beach County and Discover The Palm Beaches for the “Palm Beaches in Bloom” New York Media Event

Print Advertising

Silver: The Greater Miami Convention & Visitors Bureau for “Formula One”

Bronze: The Amelia Island Convention & Visitors Bureau for “It’s an Island thing”

Direct Marketing

Henry: Fort Myers – Islands, Beaches and Neighborhoods for “Hearts and Engagements Soar with Lee County” Direct Mail Piece

Bronze: Visit Sarasota County for the “Sarasota: The Only Place to Pull Ahead” Carousel Card

Tourism Advocacy

Henry: Visit Tampa Bay for “Measure the Treasure in Tampa Bay”

Social Media Marketing

Henry: The Amelia Island Convention & Visitors Bureau for their Social Media Travel Guides

Out-of-Home

Silver: The Mote Marine Laboratory and Aquarium for the Mote Marine Laboratory and Aquarium Times Square Billboard

Radio Advertising

Bronze: The Amelia Island Convention & Visitors Bureau for Amelia Island Podcast Advertising

Television Advertising

Bronze: Experience Kissimmee for their Shoulder Season Campaign

Mobile Marketing

Henry: The Amelia Island Convention & Visitors Bureau for the Amelia Island Weather Trigger

Silver: Visit Tampa Bay for the Tampa Riverwalk Attraction Pass

Resource/Promotional Material-Consumer

Henry: Visit Tampa Bay for the Visit Tampa Gay Guide

Resource/Promotional Material-Trade

Bronze: Boggy Creek Airboat Adventures for “VR Takes Boggy Creek to Travel Partners Worldwide”

Sustainable Tourism Marketing

Bronze: The Alligator & Wildlife Discovery Center for “Help us do our small part”

Mixed Media Campaign

Silver: Discover The Palm Beaches for “The Golden Age of Travel” Mixed Media Campaign

Bronze: ZooTampa at Lowry Park for ZOO Tampa’s Creatures of the Night Campaign