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We shared with you earlier that the printed version of the Official Guide Map to Florida Attractions has been retired and will not be published. In its place, the FAA will roll out a digital version of the map – the Official Guide to Florida Attractions. The target date for the launch is January 1, 2023.
As a benefit of membership, your attraction will receive a complimentary listing on the new website that will include a customized landing page showcasing your attraction.
In addition to your complimentary listing, a very limited, geo-targeted advertising opportunity will also be available to our individual attraction members (no co-ops or shared ads) in good standing for the first quarter of 2023.Your digital display ad may be displayed in one or more of Florida’s eight vacation regions. Ad rates are generally based on the annual visitation to each region.
Since there will be a limit of three digital display ads per region, per quarter, we anticipate this opportunity will sellout very quickly. Attractions are welcome to choose any or all vacation regions for their display ad to appear in.
Ad sales will be made available beginning at 10am EST on Wednesday, December 14, 2022.
Ads will be sold on a first-come, first-served basis. The Official Guide to Florida Attractions ad sales website will show how many ads are available at the time you land on the site, but be mindful, it will not show how many transactions are in process ahead of you and ads will only be reserved after the requested information, including answering basic questions and payment is completed.
The new Official Guide to Florida Attractions will be accessible at FloridaAttractions.com. The FAA will invest in an aggressive SEM campaign.
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