On September 30, nearly 60 leaders from Florida’s attractions community gathered in Miami for Expedition FAA–Miami: Where Art Meets Attraction—a full day of discovery, idea-sharing, and inspiration at the intersection of culture and guest experience.

We convened in the Rubell Museum for a fast-paced program featuring case studies, peer exchanges, and our popular “Seven for Seven” session. Conversations centered on practical ways attractions can weave arts and culture into their operations—co-marketing with local partners, pop-up activations, immersive storytelling, and smart funding strategies.

As the sun set, we moved to Wynwood Walls for an evening surrounded by world-class street art. Jessica Goldman Srebnick shared the compelling story of the district’s renaissance and how intentional cultural investment can transform a neighborhood and elevate visitor appeal. The setting—and the conversation—captured the spirit of the day: creative, collaborative, and actionable.

Thank You

To our Host Venues: Rubell Museum (special thanks to Juan Valadez and Ashley Thomas for exceptional hospitality) and Wynwood Walls (with gratitude to Jessica Goldman Srebnick and Daniel Pezet for welcoming our group and sharing their story).

To our Sponsors: Our sincere thanks to the Greater Miami Convention & Visitors Bureau (GMCVB), NetWeave Social Marketing, Global Sourcing International and VISIT FLORIDA for their generous support.

To our Attendees: Thank you to every member and future member who invested the day with us. Your questions, insights, and willingness to share best practices made this Expedition FAA memorable and meaningful.

What’s Next

Post-event feedback highlighted the value of sharing and networking, confirming Expedition FAA as a powerful forum for practical ideas you can take home and use. We’re already working on the next Expedition FAA—this time in Orlando—and will announce dates and theme soon.