Peer Pod | Partnerships & Sponsorships – Turning Relationships into Results

Corporate sponsors and other business partners can be an important source of revenue for attractions—but turning opportunities into results takes a clear value proposition, creative ideas and a plan for measuring success.

Join fellow attractions professionals for an interactive Peer Pod focused on growing sponsorship and related revenue. We’ll explore how attractions identify prospects, structure attractive packages, establish pricing and create opportunities that deliver value for both sides.

From expanding existing agreements and developing new sources of support to delivering memorable on-site activations, participants will share what’s working, what’s not and what they’ve learned along the way. We’ll also discuss how to measure outcomes, demonstrate return on investment and use those results to strengthen future agreements.

Facilitators: Cameron O’Connell, Senior Director, Sales & Partnerships, ZooTampa at Lowry Park, and Anthony Rivera, Chief Operating Officer, Brevard Zoo.

Come prepared to exchange ideas, compare approaches and discover practical ways to turn strong relationships into measurable revenue results!