Beyond Attendance: 10 Trends Reshaping Florida Attractions

Florida tourism remains strong—but the job of operating an attraction is getting more complex.

Join Bill Lupfer, President & CEO of the Florida Attractions Association, for a fast-paced look at ten trends changing the way Florida attractions operate, compete and serve their guests.

Bill will explore what attraction leaders are seeing across the state—from changing consumer behavior and the evolving definition of value to workforce challenges, capital investment, operational reliability, safety and security, accessibility, technology and Florida’s increasingly important weather and comfort considerations.

The conversation will focus on what these trends mean in practical terms for attractions of every size—and where operators should be paying attention now.

Among the topics:

• Strong tourism doesn’t guarantee strong attraction performance — every attraction still has to earn its place in the guest’s itinerary.
• Value is bigger than price — guests are weighing time, effort, comfort, service and the overall experience.
• Workforce, reliability and safety are strategic advantages — retaining good people and delivering consistently matter more than ever.
• Accessibility and technology are becoming core hospitality tools — both can reduce friction and build guest confidence.

The winners will keep evolving — through smarter investment, better comfort, fresh reasons to visit and a sharper focus on the memories guests take home. The market is strong. The job is harder. Join us for a practical look at the forces reshaping Florida’s attractions industry—and the opportunities they create.

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