Peer Pods bring together small groups of attraction professionals in similar roles for candid virtual conversations focused on real-world challenges. These interactive “roundtables” create space to share experiences, learn from peers, and gain practical insights that strengthen both individual leadership and our industry.
Unlocking New Revenue Streams Peer Pod
This Peer Pod will explore alternative revenue sources that help Florida attractions increase per-capita spending and strengthen overall financial performance. Participants will share successful strategies, best practices, new ideas, and lessons learned from efforts involving food and beverage, retail, premium experiences, special events, partnerships, upgrades, and other revenue opportunities. The discussion will focus on practical ideas that can be adapted across attractions of all sizes.
The discussion will be facilitated by Lee Capitano Director of Business Operations, St Augustine Lighthouse & Maritime Museum and Josh Balaban, Vice President, Aquatica Orlando. They will guide the conversation, share lessons from their own revenue-optimization strategies, and encourage participants to exchange ideas, challenges, and proven practices.
Don't miss this opportunity to connect, learn, and grow alongside your fellow leaders.
Important Participation Expectations
To ensure a meaningful and engaging experience, participation is limited. Peer Pods are designed for active discussion—not passive attendance.
Participants should:
- Join with cameras on
- Be prepared to share challenges and experiences
- Contribute ideas, solutions, and perspectives
- Engage openly with fellow leaders
By registering, you are committing to be fully present and actively participate in the conversation. Facilitators may also assign brief pre-session preparation to help support a productive discussion and maximize the value of the session for all attendees.
