Who We Are

Industry Leaders

We link the passion and creativity of hundreds of industry professionals who share their inspiration and best practices to create unique and memorable experiences for millions of visitors every week.

Diverse Membership

The composition of our membership reflects the unique diversity of Florida’s natural and made-made wonders, as well as the industry's finest suppliers.

Working Together

Working together, our members continue to “raise the bar” using time-honored techniques and cutting-edge technology to deliver exceptional experiences to their guests.

Board Leadership

Our all-volunteer Board of Directors is comprised of the finest industry leaders in the Sunshine State.

Statewide Impact

Our members reach every corner of Florida, from the Panhandle to the Keys.


Our Florida Attractions Foundation supports the future of our industry by providing scholarships to students entering tourism- and hospitality-related fields.