The Florida Attractions Association was proud to present its 2017 Attraction Regional Forums in early February. The FAA staff were joined by Chairman of the Board Scott Rose, Chairman-Elect Nick Romeo, and guest moderators Andrew Hertz and Kurt Allen on a four-day road trip across the state of Florida to learn about regional trends and to receive feedback on how to best serve our members. Participants also had the privilege of hearing from regional representatives of VISIT FLORIDA and from the lobbying team at Liberty Partners of Tallahassee, who work with the Florida Attractions Association to advocate for important issues on Florida's Capitol Hill.
The Forums took place in four locations throughout the Sunshine State: Florida International University in Miami, Mixon Fruit Farms in Bradenton, Universal Orlando Resort in Orlando, and the Hilton Garden Inn in St. Augustine Beach. Each day began with an in-depth discussion on the latest issues facing our attraction members, including the latest trends in business, uses of social media, business practices that have had an impact, the effectiveness and use of interns, the FAA's response to concerns about captive wildlife in attractions, and more.
FAA staff also shared exciting new updates, such as the upcoming digitalization of the popular member benefit attractionShare , the launch of the 2017 Annual Conference theme , and the launch of a new member website including new member resources and benefits.
After hearing the latest from VISIT FLORIDA, including partner benefits, the afternoon was spent hearing from Jennifer Green and Melanie Bostick of Liberty Partners of Tallahassee. There are urgent issues which pose a threat to the tourism industry of Florida, including proposals from legislature not only to defund VISIT FLORIDA but to dissolve it completely. This news requires that members contact their local representatives and stay vigilant to remind the legislature as well as the public how important the funding of Florida's marketing organization really is.