Program of Events

(Subject to Change)

Sunday, August 29  

9:00 am – 2:00 pm

Networking Center Exhibitor Setup 
Silent Auction Setup

12:00 – 7:00 pm FAA Conference Registration Open

12:00 – 1:30 pm

Board of Directors Luncheon
for current FAA leadership only

2:30 – 4:00 pm

Chairman’s Reception
A welcome to all attendees of the Conference

  All evening events below sponsored by The Beaches of Fort Myers and Sanibel

5:00 – 6:00 pm Conference Launch
All attendees preview the highlights of the Conference.  Opening remarks and special introductions.

6:00 – 7:30 pm

Opening Night Reception in Networking Center
Official opening of the Networking Center.  Exhibitors compete for awards.  Silent Auction Opens.

7:30 – 9:00 pm Sunday Dinner 
at The Luminary Hotel

Monday, August 30


7:30 am – 5:30 pm FAA Conference Registration Open

7:30 – 8:30 am Breakfast in the Networking Center 
(Sponsorship Opportunity)
Silent Auction visit

8:30 – 9:45 am General Session #1
(Sponsorship Opportunity)
COVID-19 – Lessons Learned”
(Discussion and Q & A moderated by Matt Johnson)
Panelists: Kevin Guthrie, Director, Florida Dept. of Emergency Management (invited)Katie Kelly, Vice President, Worldwide Safety, The Walt Disney Company; Dr. Jerry Parrish, Chief Economist, Florida Chamber Foundation

9:45 – 11:00 am General Session #2
(Sponsorship Opportunity)
COVID-19 – Lessons Learned” with Attraction Pros Live
Presenters: Matt Heller, Performance Optimist Consulting; Josh Liebman, ROLLER

11:00 – 12:00 pm Networking Center Visit & Silent Auction 

12:00 – 2:00 pm Monday Lunch
(Sponsorship Opportunity)

Surprise Arrival of the Gavel!
(Sponsorship Opportunity)

Annual Meeting
Special Guest Speaker: Chris Thompson, Brand USA
(Sponsored by

2:00 – 3:15 pm

Breakout Sessions four concurrent sessions
(Sponsorship Opportunity)

  • “Strategies for Diversifying Attraction Revenue”
  • “Legal Q&A for Small Attractions and Businesses”
  • “Understanding Digital Marketing ROI”
  • “Engage, Retain, and Motivate: Transforming the Employee Experience”

3:15 – 3:30 pm Session Break

3:30 – 4:45 pm General Session #3
Speaker: Dana Young, President & CEO, VISIT FLORIDA
Legislative Panel (with audience Q & A moderated by Matt Johnson)

6:00 – 9:30 pm

Taste of Fort Myers
Pick from a selection of unique restaurants in the downtown Fort Myers area for a “dutch treat dinner” – enjoy this networking opportunity with your fellow FAA Conference attendees

Tuesday, August 31  

7:30 am – 5:30 pm

FAA Conference Registration Open

8:00 – 9:30 am Celebration Breakfast
(Sponsorship Opportunity)
Installation of new Board and Officers for 2021-2022.  Award Presentations (Outstanding Attraction & Associate Members)

9:30 – 9:45 am Session Break

9:45 – 11:45 am Industry Roundtable Sessions3 rotations by topic
(Sponsorship Opportunity)

Topics subject to change

Learn (bring your questions to the experts!)

  • "Contracting with Third Party Sellers
  • “General Legislative Update with Liberty Partners of Tallahassee”
  • “Grant Writing 101”
  • “VISIT FLORIDA One on One”
  • “Legal Q&A for Small Attractions and Businesses” (cont’d from Breakout)
  • “FInding Alternative Workforce Solutions for Your Business”
  • "Programs to Restart Student Youth Travel to your Attraction"

Share (come prepared to learn and contribute)

  • “Creating Inclusion in Your Company Culture”
  • “Strategies for Diversifying Attraction Revenue” (cont’d from Breakout)
  • “Transforming the Employee Experience” (cont’d from Breakout)
  • “Understanding Digital Marketing ROI” (cont’d from Breakout)
  • "What Have We Learned About Social Media since 2020?"
11:45 am – 1:15 pm Lunch in the Networking Center 
(Sponsored by accesso)

Silent Auction Finale
Final opportunity to bid on Silent Auction.

1:15 – 2:30 pm Breakout Sessions  four concurrent sessions
(Sponsorship Opportunity)
  • “DMOs and Attractions: Charting the Course Toward the Future”
  • “Embracing Technology to Improve the Guest Experience”
  • “Intentional Marketing Strategies to Reach Diverse Travelers”
  • “Everybody’s Talking – Are You Listening?

2:30 – 2:45 pm Session Break

2:45 – 4:00 pm General Session #4
(Sponsorship Opportunity)
Keynote Speaker: Susan Salgado

4:00 pm – Adjournment Conference Finale 
(Sponsored by Southwest Airlines)
Passing of the Gavel, Chairman’s Remarks, Grand Prize Drawings.

Adjournment – 5:30 pm

Silent Auction Check Out
Networking Center Available for Exhibit Breakdown

Tuesday, August 31  

6:15 – 6:30 pm Transportation departs Hotel for Onstage Event 

7:00 – 9:15 pm Onstage Event
enjoy a fun-filled dining experience at a downtown Fort Myers venue

9:45 - 10:00 pm Transportation return to Hotel from Onstage Event
Wednesday, September 1  

AMHotel Checkout / or extend stay and enjoy the beautiful Fort Myers area

Diamond Sponsors

Gold Sponsors

Silver Sponsors


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