What is the dress code for the Conference?

Dress for the Conference is resort casual. No ties or jackets are needed. You may want to bring a sweater as meeting room temperatures can sometimes be on the cooler side. Bring comfortable walking shoes for our evening events.

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Are any registration discounts available?

All FAA members enjoy a members-only registration rate for the Conference. Early-bird Registration Rates are available for FAA Members only thru July 30.  For FAA members registering multiple attendees from the same company for the full 3-day Conference, the 4th and 8th attendee receives a 50% discount on registration.

Who should attend the Conference?

Employees, representatives and industry leaders from Florida’s finest family attractions, as well as industry suppliers from across the country that are eager to do business with Florida-based attractions. Professionals in sales, marketing, public relations, social media, operations, guest experience, safety, legal, communications, human resources, and retail will benefit from the vast array of educational content at the conference.

How do I pay for my Conference registration?

Registration is completed securely by credit card. You may also choose to pay for your Conference registration by check. If you select this option while completing your registration, please send your payment to the FAA Tallahassee office:

Florida Attractions Association
1114 N. Gadsden Street
Tallahassee, FL 32303

If paying by check, please send your payment no later than 10 days after you have completed your registration. Failure to submit payment may result in the cancellation of your Conference registration.

How can my company become a Conference sponsor?

Interested in joining our outstanding Associate members as a Conference sponsor? Contact Mike Donaldson at Donaldson@FloridaAttractions.org or at (850) 222-2885. Sponsorship opportunities are limited and go fast.  Sponsor benefits vary by level, and all Sponsors receive complimentary exhibit space in the Networking Center.  Conference Sponsorship information is here.

How can I become an exhibitor at the Networking Center?

If your company is an industry supplier that provides goods and services to Florida-based attractions, you may be eligible to purchase Exhibit space in the Networking Center with at least one employee from your company registered for the Full Conference.  For FAA Associate members, in order to exhibit in the Networking Center, your company must be current with annual dues paid.  Attractions (members or non-members) are not eligible to exhibit. 


What attractions and activities are in the Fort Myers area?

To learn more about everything that The Beaches of Fort Myers and Sanibel have to offer, visit, www.fortmyers-sanibel.com


Are there registration policies that I should be aware of?

Conference Registration Cancellation Policy

Refunds will be granted for conference registration cancellations received in writing via e-mail prior to August 23, 2021. Refunds will be processed within 30 days after the conference. To request a refund, send an e-mail to Donaldson@FloridaAttractions.orgor call (850) 222-2885.

Attendee Substitution Policy

Name changes and substitutions must be received by August 23, 2021. All substitutions are subject to a $50 processing fee.

Full registrations cannot be split or shared between multiple attendees for the full conference or for any portion of the conference. Each registration may be used by only one individual for the duration of the Conference.

Consent to Appear in Images and Video

By registering for the Florida Attractions 2021 Annual Conference, you grant the Florida Attractions Association permission to use any and all photographic imagery and video footage taken of you at this event and activities pertaining to this event, without payment or any other consideration. These materials may be published electronically or in print, or used in presentations.


What about COVID-19?

As we continue through the pandemic, each of us must take personal responsibility for our protection from exposure to the COVID-19 virus.   Our individual health, preexisting conditions, testing outcomes, vaccine status and experiences shape our unique, personal approach to protection and aversion to risk. 

The FAA will comply with state and local executive orders and is contractually bound to abide by Marriott’s COVID-19 protocols for the duration of the Conference.  Space inside the Caloosa Sound Convention Center are very generous for a group our size.  Unless government decrees or Marriott protocols change, conference attendees are encouraged to take appropriate precautions they feel are suitable for themselves.   These include but are not limited to wearing a face covering, social distancing, frequent handwashing, and disinfecting hands and surfaces. 

Exposure to COVID-19 is an inherent risk in any public location where people are present; the FAA cannot guarantee you will not be exposed during our conference.

Please be respectful of each attendee’s choices they make to provide for their personal health and safety.


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