Reveal the Extraordinary in your Attractions and People at the Florida Attractions 2017 Annual Conference

This year, superheroes are the inspiration for the theme of the Florida Attractions Annual Conference. The extraordinary figures we enjoy in comic books and on the big screen share striking similarities to the attractions and people we celebrate throughout the state of Florida.

What makes your attraction iconic?

Is it a one-of-a-kind ride, event, or show that cannot be seen anywhere else? Is it an up-close-and-personal experience only found at your attraction? All of the above may be true, but these offerings alone do not make for a successful attraction. Above all, it is the hundreds of thousands of incredible people behind Florida’s thriving attractions that allow these experiences to shine. Attraction leaders must recognize their own power to make a difference in the tourism industry.

Discover the power of your attraction.

FAA Chairman Scott Rose and the Board of Directors invites you to join your industry colleagues at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach from Sunday, May 21 to Wednesday, May 24 for three days of world-class speakers, engaging breakouts and roundtables, and opportunities to connect with peers in a unique environment that can only be found in our industry.

Who should attend?

This event is perfect for all attraction industry professionals from Florida’s finest family attractions, as well as industry suppliers from across the country. Professionals in communications, food and beverage, guest services, human resources, marketing, operations, purchasing, retail, safety and security, sales, special events, and ticketing and admissions will benefit from the vast array of educational content at the conference.